Harp International




Profile HARP International

Andreas has more than 25 years of management, sales & marketing and business development experience. Throughout his career he held a number of leadership roles in various mid-sized and large corporations in e-commerce, trading, consumer goods and financial services. Andreas studied foreign trade, holds an MBA from Cranfield School of Management and completed an executive program at Harvard Business School. Andreas founded HARP International in 2016 with teams in Germany and China focussing on distribution, digital transformation and e-commerce in Europe and China.

Andreas Zindel

CEO & Managing Partner

The business scope of HARP International includes but is not limited to


  •   Strategy consulting
  •   Distribution
  •   Wholesale
  •   Technical service for e-commerce (Tmall, JD, VIP, YHD, Amazon.cn etc.)
  •   IT integration
  •   Channel building


across a large number of industries.

This word in Chinese means "Winning".  You want to achieve accelerated growth by entering the Chinese market effectively. You want to mitigate and eliminate risks. Now is your chance to do so by entering the cross-border e-commerce market. Get in touch with us for a free consultation!


We provide solutions for all your challenges:


  •   Lacking cultural and linguistic knowledge
  •   Scarce internal resources
  •   Lack of understanding of China and local market
  •   No contact and network
  •   Hesitation due to initial investments
  •   Seemingly overwhelming complexity
  •   Lack of confidence
  •   Lack of market data


HARP International can help you leverage this untapped opportunity.



China is more than just a country. It’s THE market in terms of sheer size and it’s showing incredible dynamics and varieties. Online coverage and usage is increasing fast. Income level and buying power has been going up significantly thus the addressable opportunity is tremendous. HARP International can help you leveraging this untapped opportunity!


Thanks for your inquiry


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HARP International GmbH

Mergenthalerallee 10-12

65760 Eschborn


T: +49 (0) 6196 400 9078

F: + 49 (0) 6196 400 910



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HARP International GmbH, Managing Director: Andreas Zindel

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About HARP International


We want to help you to enter the Chinese market directly and easily.


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