DIRECT MARKET ENTRY INTO CHINA - WITH YOUR OWN E-COMMERCE CHANNELS AND YOUR OWN FLAGSHIP STORES.
YOUR ROADMAP TO ACHIEVE ACCELERATED INCREMENTAL GROWTH.
WE HELP YOU GET THERE.
Cross-Border e-Commerce as a Growth Channel
MORE ABOUT CHINESE ONLINE BUSINESS
Amongst the entire Chinese population, the online population is growing rapidly and reached 649 million as of Dec 2014, and of which more than half are shopping online (about 400 million). Market value of online shoppers grows at very high rate. Internet users are concentrated among urbanites but more potential for growth is in rural areas, besides the fact that Chinese internet population are also among the most active social media users in the world - behaviours in such a society are most conterminous.
Firstly, we will help you to enter the Chinese E-Commerce market to seize the market potential with the following advantages:
✅ Entry barriers are significantly lower than the traditional E-Commerce or retail
✅ No duty, no VAT, no consumption tax. Only general cross-border tax for end consumers
✅ Fast changing landscape with many advantages, particularly for goods requiring CIQ inspection
✅ Supervised by Chinese customs with transparent process
✅ No fake products, as supplied directly by manufacturers or authorised traders
✅ Mature and smooth logistics, warehousing and supply chain solutions
The overall expenses for a direct market entry through cross-border E-Commerce are significantly lower than a market entry via direct import. The benefits exceed those from traditional market entry via 3rd party distributors.
We strongly recommend that you consider A) a direct market entry, B) amendment to your current distribution contract to initiate cross-border E-Commerce, C) authorizations to further trading partners to pursue cross-border E-Commerce for your products.
We're happy to answer your first questions. Please don't hesitate to contact us (Mr. Andreas Zindel, email@example.com) for a FREE consultation.
All starts with an idea - have you ever put the idea to enter to a market such as China directly?
Look at the facts: China's population is estimated at 1,401,586,609 as of July 1 2015, equivalent to 19.24% of the total world population. The population density in China is 145 people per square km. 54% of the population is urban (756 million). The median age in China is 35.7 years.
You need a bridge towards a direct, self-owned path to China - a place with many facets. Get in touch with us for a free consultation.
Your expenses for all relevant operations are transparent with no hidden costs. Through solid budgeting processes you can set your financial and operational objectives for your China business.
Cross-Border E-commerce is currently the most convenient option for target consumers to purchase foreign goods.
A great opportunity to enter the Chinese market easily and directly
ASK FOR YOUR FREE CONSULTATION
WHO WE ARE
We put knowledge into action and deliver on our promise: “building bridges – creating value“. Execution is our strength and effective action based on thorough planning is our foundation. We work closely with our clients to create winning strategies.
Connecting the dots – providing massive growth opportunities for our European clients and satisfying consumer demand in the Chinese. Our strategies, our network & know-how and our execution help our clients to achieve accelerated growth.
We believe in globalisation and the need for economic growth around the world to make the world a better place. With China being the largest single market with substantial growth potential we aim to connect Europe and China more effectively and build bridges.
STRATEGY AND PLANNING
Once a firm understands the “what”, our strategies focus on the “how”, providing structure and a roadmap to achieve your targets and objectives. Our plans, recommendations and strategies include Feasibility Studies, Go-to-Market Plans, overall Marketing Strategy, Product Offering, Price Segmentation, Branding and Messaging, Business Plans, Routes and Channels to Market.
CONNECTING THE DOTS
There is always a lack of transparency when it comes to entering new markets. We are connecting the dots for you to get a solid understanding and a very good market overview. We provide Market Assessment, Market Opportunity Outline, Competitive Landscape, Barriers to Entry Analysis, Brand Review, Operational Preview etc. This is the foundation for making the right decisions and for coming up with the right strategies.
DISCOVERY AND FREE CONSULATTION
These services will help your business understand both the cross-border e-commerce opportunity and what it will take to achieve your objectives. Discovery services include free consultation around cross-border e-commerce including a high-level SWOT analysis for your target market.
HARDLY ANY INTERNAL CHANGES NEEDED
Having a competent partner based in the EU as well as in China who provides end2end services not only reduces uncertainty but also keeps cost at a minimum. This will help you to respond quickly to market dynamics. To enable this, we provide the following services: Process Engineering, Change Management, Workflow Planning and Documentation Creation.
ANCHORING AND EXECUTION
Ultimately it’s all about putting know-how & knowledge into practice. Examples of these types of assistance include Bidding & Beauty Contest Arrangements, Strategic Alliances & Partnerships, Resourcing & Local Connections, Business Development and Contract Negotiation, Platform Selection & Application, Registration with Authorities, Customs Process etc.
Andreas has more than 25 years of management, sales & marketing and business development experience. Throughout his career he held a number of leadership roles in various mid-sized and large coperations in e-commerce, trading, consumer goods and financial services. Andreas studied foreign trade, completed an MBA at Cranfield University and an executive program at Harvard Business School. Andreas founded HARP International in 2016 with teams in Germany and China focussing on distribution, digital transformation and e-commerce in Europe and China.
The business scope of HARP International, across a large number of industries, includes but is not limited to
- Strategy consulting
- Technical service for e-commerce (Tmall, JD, VIP, YHD, Amazon.cn etc.)
- IT integration
- Channel building
across a large number of industries.
CEO & Managing Partner
This word in Chinese means "Winning". You want to achieve accelerated growth by entering the Chinese market effectively. You want to mitigate and eliminate risks. Now is your chance to do so by entering the cross-border e-commerce market. Get in touch with us for a free consultation!
We provide solutions for all your challenges:
- Lacking cultural and linguistic knowledge
- Scarce internal resources
- Lack of understanding of China and local market
- No contact and network
- Hesitation due to initial investments
- Seemingly overwhelming complexity
- Lack of confidence
- Lack of market data
HARP International can help you leverage this untapped opportunity.
YOUR POSSIBLE MARKET PLACES
UNDERSTAND YOUR ROADMAP
China is more than just a country. It’s THE market in terms of sheer size and it’s showing incredible dynamics and varieties. Online coverage and usage is increasing fast. Income level and buying power has been going up significantly thus the addressable opportunity is tremendous. HARP International can help you leveraging this untapped opportunity!
Tmall Global - A Company of Alibaba Group.
Jingdong Worldwide is a US listed company focusing on retail. No. 2 in China.
yhd.com is a Wal Mart group company focusing on building "supermarket" online with global products.
Suning is a grassroots online retailer with growing market share and popularity.
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PLEASE GET IN TOUCH
HARP International GmbH
T: +49 (0) 6196 400 9078
F: + 49 (0) 6196 400 910
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HARP International GmbH, Managing Director: Andreas Zindel
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